ContentMold is a product laboratory developing apps that explore the nexus between creators, content and audience. We're working towards an information ecosystem where ad marketplaces don't fund content discovery and distribution services, towards user-centric solutions to the oceans of content and crap, and towards systems that incentivize productive engagement instead of wasted time.

Our strategy is to rely on new and improved interfaces, a verticle product offering, loyal adherence to open protocols, and direct commercialization.

These big ideas aren't just wishful ambitions for imaginary applications, they're imperatives for successful product development in 2025:

• Non-toxic content is inherently more valuable to the brand, and more satisfying to the user in the long term.
• Publishing to an audience contingent on your ability to engage users in their second hour of doom-scrolling is less sustainable and less valuable that publishing to people who will engage according to subtler merits.

We believe people want content that doesn't inform at the price of anxiety, that doesn't entertain at the price of addictive oblivion, and that isn't well funded at the price of the well-being of everyone involved.

For more information on where we are and where we're going, see the ContentMold roadmap.